Please visit this site, on which Tony Everitt of Destination Queensland manages discussions on all issues relevant to the current re-assessment and re-valuation of the ‘clean and green’ Brand New Zealand.
Brand Aotearoa developer Eliot Masters is an independent consultant to the United Nations, the Fairtrade Labelling Organisation (FLO) and to the Consultative Group on International Agricultural Research (CGIAR) with 20 years of experience in implementation of donor-funded international conservation and development projects based on development of rural livelihoods and sustainable use of on-farm plant biodiversity, adaptation to climate change, integrated conservation and sustainable use of landscape, natural products development and marketing.
With a B.Sc. in International Agricultural Development from the University of California, Davis, Eliot is currently finishing an MBA in Marketing through a distance learning program at the University of Liverpool. His dissertation, ‘Brand Aotearoa: What product values and attributes should be embedded in a global brand of functional foods of New Zealand origin?’ is currently in progress and is expected to be finalised in August 2010.
Eliot recently returned to the Golden Bay area of South Island, New Zealand after a 22-year hiatus, and is currently establishing a cluster of enterprises under the rubric Brand Aotearoa, including Source Botanicals Aotearoa and the Baobab Juice Company (both based in Takaka).
Links
LINKS
Clean & Green? Brand New Zealand
Please visit this site, on which Tony Everitt of Destination Queensland manages discussions on all issues relevant to the current re-assessment and re-valuation of the ‘clean and green’ Brand New Zealand.
See: www.greenbranz.org
Eliot Masters, Brand Aotearoa Limited
Brand Aotearoa developer Eliot Masters is an independent consultant to the United Nations, the Fairtrade Labelling Organisation (FLO) and to the Consultative Group on International Agricultural Research (CGIAR) with 20 years of experience in implementation of donor-funded international conservation and development projects based on development of rural livelihoods and sustainable use of on-farm plant biodiversity, adaptation to climate change, integrated conservation and sustainable use of landscape, natural products development and marketing.
With a B.Sc. in International Agricultural Development from the University of California, Davis, Eliot is currently finishing an MBA in Marketing through a distance learning program at the University of Liverpool. His dissertation, ‘Brand Aotearoa: What product values and attributes should be embedded in a global brand of functional foods of New Zealand origin?’ is currently in progress and is expected to be finalised in August 2010.
Eliot recently returned to the Golden Bay area of South Island, New Zealand after a 22-year hiatus, and is currently establishing a cluster of enterprises under the rubric Brand Aotearoa, including Source Botanicals Aotearoa and the Baobab Juice Company (both based in Takaka).
See: www.eliot-masters.com